Find Yourself Randomly Posting Content?

Create a Strategic Content Strategy. Here’s how:

Establishing your content pillars is the only way to know what kind of content to post.
Your content pillars should solve a problem or answer a question and should intersect your expertise and what your audience wants/needs.
It’s easy to compare yourself to other accounts and get overwhelmed thinking you need to post every single day. Do what works for you, especially if you’re just building out your plan. Can you start small by posting 3 times a week or be more ambitious with 5-6 days a week.
What content do you feel comfortable creating? Is it photos or do you like being on camera? Find what works for you whether its reels, text graphics or in-feed carousels.
Use your content pillars to help vary your content for the week.